Why am I blogging about wrestling two posts in a row; especially WWE’s brand of wrestling (sports entertainment)? I haven’t watched WWE seriously in a very long time but the latest storyline, involving wrestler CM Punk spilling the beans about the real-life, backstage drama of the WWE, are shaking things up. On this Monday’s Raw CM Punk gave away their new media strategy, their thesis statement by saying, “I’m making wrestling relevant.”
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